Monday, 3 March 2014

company logo research- Universal Studios

Universal Studios logo research-

Universal Films-Tranatlantic (1919)1st Logo
(July 22, 1914-1919)

 Logo: We see a circle with "UNIVERSAL" written above and "FILMS" written below. Inside the circle is some really small text that says "TRADE MARK". A
Saturn-like ring surrounds the circle, which reads "THE TRANS-ATLANTIC FILM CO.

LTD."

Universal Pictures (1922-1926) 

 4th Logo
(September 2, 1923-September 6, 1925)


 Nicknames: "Rotating Letters", "Saturn Globe III", "Airplane Passing Globe", "Biplane"

Logo: Against some dark clouds, we see a biplane flying around a rotating globe counterclockwise, leaving a trail of smoke behind it, which form the words "UNIVERSAL PICTURES".




Universal-International 7th Logo
(August 28, 1946-May 8, 1964)

 Nicknames: "Rotating ('40s) Globe", "50s Globe"

Logo: On a space background, a model globe (harkening back to the 2nd logo; still no clouds though), rotates. Superimposed onto the globe are the words "Universal International" (in white for B&W films or yellow-orange for color films) in a italic Roman font with "U" and "I" bigger than the rest of the letters, symbolizing Universal's merger with International Pictures.

Universal Pictures - CLG Wiki 10th Logo (9th official logo)
(May 25, 1990-April 18, 1997)


 Nicknames: "75th Anniversary", "Rotating Letters III", "MCA Globe II", "90s Globe", "90s MCA Globe", "75 Years of Universal", "75th Anniversary Globe" 
Logo: A large "flash" appears as we view the far right side of the Universal globe, still cloudless and against the starfield background. We move down the globe as the flash dims away and see, in golden letters, the word "UNIVERSAL", in a brand new font appears from behind the globe and circling it.

Universal Studios official 100th anniversary logo 
 12th Logo (11th official logo)
(March 2, 2012- )

 Nicknames: "CGI Globe II", "100th Anniversary Globe", "Rotating Letters V", "Majestic Globe", "100 Years of Universal", "2010s Globe", "Comcast Globe", "Comcastic Globe", "Centennial Globe"

Logo: On a black starry background, as the sun shines on the planet, the camera pans backwards across Europe and Africa. Then "UNIVERSAL" in white with golden bordering rises upward as the sun pans down, and light glows on the continents. Then the screen eases back to its familiar position. The continents glow as the globe revolves showing the Americas. The sun shines, leaving a glow behind the Earth. Then the byline that reads "A COMCAST COMPANY" fades in underneath. The "UNIVERSAL" name shines before fading out.

info from-  http://www.closinglogos.com/page/Universal+Pictures

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