company logo research- Warner Bros

Evolution of Film Logos... Warner Bros

1st Logo
(September 22, 1923-August 30, 1929)

Nicknames: "Brain Shield", "Studio Shield", "WB Shield", "Brain WB Shield"

Logo: On a black background, a large, bizarrely shaped shield is seen, with a very wide top. The top part of the shield shows a picture of the Warner studio in Burbank CA, the bottom having a squashed, stylized "WB". "A WARNER BROTHERS" is above the shield (with "WARNER BROTHERS" in an arc around the shield, with "CLASSIC of the SCREEN" below. Starting in 1926 or so, it changed to "PRODUCTION".

3rd Logo
(July 27, 1935-December 18, 1937)

 Nicknames: "Zooming Shield", "WB Shield III", "Zooming WB Shield"
Logo: Over a cumulonimbus cloud setting, a superimposed WB Shield design zooms in to the screen. The words "WARNER BROS. PICTURES, Inc. Present" appear over the shield.

 

5th Logo
(July 31, 1948-October 26, 1967) 

Nicknames: "The Classic Shield", "The Golden Shield", "WB Shield V"

Logo: The border of the shield, banner, text, and "WB" are now gold, and the inside of the shield is now blue. The banner phrase is now changed to "WARNER BROS. PICTURES" and is now gold. "Presents", in the same font as the previous logo, usually appears below.

7th Logo
(August 3, 1970-March 10, 1972)

 Nicknames: "Shield Stretch", "The Kinney Shield", "Long Shield", "The Kinney WB Shield"
Logo: Over a blue screen is an abstract shield in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield. The word "PRESENTS" appears underneath the logo.

 9th Logo
(December 21, 1972-May 18, 1984)

Nicknames: The Big "W", "(\\')", "The Worms"

Logo: On a black background, a red abstract "W" consisting of 2 slanted circles and a shorter elongated circle zooms in towards us. Around halfway through, the words "WARNER BROS" appear below it. The red logo overtakes the screen as a smaller white "W" zooms in. It stops at the middle of the screen and a black square field, whose corners have been rounded and softened, fades in around the logo.

info from- http://www.closinglogos.com/page/Warner+Bros.+Pictures